FORGET Christian Grey and Anastasia Steele – the 50 Shades of Grey mania taking over Instagram now is less about steamy action and all about interior design.
It seems nearly every celebrity is jumping on the grey bandwagon in their homes, and their immaculate pads look remarkably similar.
A recent survey found that nearly one in five people say grey is their favourite colour for decorating, leading to grey paint being the biggest seller.
Of Dulux’s extensive grey range, their Polished Pebble receives the most search clicks, with 9,000 people a month looking for it online.
However, not everyone is a fan, with Location, Location, Location host Kirsty Allsopp urging homeowners on Twitter to select grey with caution.
She said: “If you want to paint your walls grey, handle it with huge care.
“Always go for the palest shade. You don't want a shade that will darken your walls. And remember that colours deepen when on four walls.
“Often people put samples on a patch of white wall but are surprised later when the finished rooms seems so much darker.”
Still, this hasn’t seemed to put off the likes of cleaning sensation Mrs Hinch, her pal Stacey Solomon and a host of other stars from going grey with pride in their homes.
Here’s how Instagram is going 50 Shades mad….
Fans of cleaning guru Mrs Hinch, 30, will have seen countless pictures and videos from inside her pristine Essex home, which she shares with husband Jamie and baby Ronnie.
And of course, nearly everything comes in her favourite grey colour, from her painted walls to fluffy rug.
She even told fans exactly which paint she uses, so they can replicate at home.
Posting to her Instagram Stories in November, Sophie Hinchliffe revealed she uses Chic Shadow from Dulux.
When she revealed the fact, she accidentally made an embarrassing blunder in calling it Durex in front of her 3million followers.
Mrs Hinch’s close pal Stacey Solomon, 30, also has a near-identical family home in Essex.
Stacey lives here with Joe Swash, 38, and sons, 11-year-old Zachary, Leighton, seven, and Rex, nine months, and regularly shows fans inside on Instagram.
The mum-of-three also has a sleek grey kitchen we can only dream of, complete with a breakfast bar and pretty patterned tiles.
Stacey even bought the exact same crib that Mrs Hinch has for Ronnie, for her son Rex.
Alex and Olivia Bowen
Alex and Olivia Bowen gave us relationship envy after they tied the knot following meeting on Love Island – and their house is also making us jealous.
They’ve recently bought a huge, luxury home in Essex and are slowly making into a chic grey paradise.
Take their lounge for example, which features a huge grey U-shaped sofa from Sofology, fluffy grey carpets and stylish grey curtains.
Geordie Shore star Vicky Pattison, 32, has just moved in with boyfriend Ercan Ramadan – also in Essex – and treated fans to a look around their lovenest.
The couple, who have been dating for over a year, have a huge open-plan grey lounge and a L-shaped sofa.
Vicky hasn’t stopped the grey theme there, and also has a grey, luxurious kitchen and dining room also in the hue.
Chloe recently gave her followers a look inside her staggering new home complete with a cinema-style lounge and a vast bed.
The 24-year-old reality star, who is thought to be worth close to £1 million, told fans: "It's so cosy" as she kicked back in her luxury living room.
She snuggled up posing on the huge grey sofa, and also showed off her grey-and-white tiled bathroom with marble detailing.
She rose to fame in the Love Island villa, but now Laura Anderson has a glam pad of her very own.
The former air hostess, 30, gave her Instagram followers a tour of her new flat, having moved from her native Scotland to leafy Chiswick in West London.
Laura showed fans her grey bedroom, which has the most furniture of the entire flat with a huge cream bed featuring a large padded headboard and matching surround.
Danielle Lloyd, 36, has given insight into her incredible home in Sutton Coldfield with sparkling furniture, a super-organised walk in wardrobe and gigantic kids bedrooms.
The lavish property belonging to the former WAG looks stunning, with a huge grey-themed lounge with plenty of cushions.
She has three sons from her marriage to Jamie O'Hara, and one child with Michael.
We shared how Mrs Hinch fans spot her immaculate grey home looks right out of a Dunelm catalogue, and here are the photos to prove it.
We also revealed The Range’s rose gold cleaning range priced from £2 is sending Mrs Hinch fans into a frenzy.
And we showed you Mrs Hinch’s dog Henry has his very own bed in their Essex home which she makes for him every day.
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