Gemma Atkinson in hair transformation as she goes super blonde and channels Pamela Anderson

Gemma Atkinson showed off a sunny new hair colour which she christened "Pammy blonde".

The mum-of-one paid a visit to the salon on Thursday and decided to go lighter with a bright blonde tone which resembled that of '90s sex symbol Pamela Anderson.

The 37-year-old former Hollyoaks star told her 1.7 million Instagram followers of her hair dilemma as she discussed options with her trusted hairdresser Emily Monk.

She wrote on her story: "Sat in @emilyrosemonkhair chair discussing new hair style & colour. Showed her some pics of ppls hair and she's said 'that's a wig', 'that's extensions', 'that's a filter not her actual hair colour'."

Gemma added: "I was fooled by the gram! Told her to just do what she thinks best for my hair!"

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Emily restored Gemma's white blonde hairdo, which was cut into a trendy lob style.

Gemma later took a pic in her car while sporting some black shades and a dungaree-style top.

Posting the stunning results on Instagram, the star said: "Back to blonde! 'Pammy blonde!

"Thanks so much @emilyrosemonkhair always keeping my Barnet fresh."

The star is engaged to Strictly Come Dancing professional Gorka Marquez and he was first in the comments, writing: "My gorgeous woman."

Another follower asked if she had extensions in and if her eyebrows were micro-bladed.

Gemma replied: "No extensions, all my own hair. My own brows too just with some brow sculpt gel on, it’s from REFY, and is cruelty free."

Others were also keen to compliment the star on her subtle new look.

One wrote: "Pammy blonde is a good look", while another said: "Looking so young in this."

And another wrote: "Blondes have more fun. Just stunning."


Gemma appeared in Hollyoaks from 2001 to 2005 and portrayed Lisa Hunter. She went on to play Tamzin Bayle on Casualty in 2012 and Carly Hope on Emmerdale.

She hooked up with Gorka, 31, after her 2017 stint on Strictly.

Although they weren't paired together for the series – with Gemma reaching the final alongside Alijaz Škorjanec and Gorka with Alexandra Burke – they are certainly a winning team when it comes to romance.

They share two-year-old daughter Mia and became engaged in February 2021, with Gorka popping the question on Valentine's Day.

Fans of the pair eagerly await news of their special day.

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