Is Kourtney Kardashian and Addison Rae's Friendship a Giant PR Stunt? Um…Let's Investigate

You may have noticed that Kourtney Kardashian, 41-year-old reality star and inventor of Poosh, has a new friend on Keeping Up with the Kardashians’ final season. A fellow entrepreneur with children, you ask? Larsa Pippen again? Nope and certainly not! Her new KUWTK side-kick is, inexplicably and confusingly, 20-year-old TikTok star and burgeoning actress/singer Addison Rae. You know, the person responsible for the questionable- yet-rousing bop “Obsessed” and star of Netflix’s upcoming She’s All That Remake?!

Addison, for reasons that we’re about to dive into, started hanging out at Kourtney’s house all the time last summer, causing the internet to fly into a state of confusion and wonder if this whole thing is a massive PR stunt to make Poosh popular with the #youth while also establishing Addison as even *more* of a household name.

Time to investigate how this friendship happened, and honestly, everything comes back to one person: Mason Disick.

https://www.instagram.com/p/CDUmpvrlOQn/?utm_source=ig_embed&utm_campaign=loading

A post shared by Kourtney Kardashian (@kourtneykardash)

They Became Friends Through Mason

Kourt and Addison met back in March 2020 when Addison helped Mason finesse his TikTok vibes (normal stuff) and ended up hitting it off with the rest of the fam.

“I kind of just stuck around and we got really close,” Addison mused at the time. “We started working out together. We did a video on her YouTube of us doing a butt workout and stuff, so that was fun.”

I mean…okay. This basically tells us nothing, but sure.

No, Kourt and Addison Aren’t Hooking Up

In case you were wondering, which Kim Kardashian apparently was because she straight-up asked Addison as much while grilling her during the world’s most awkward lunch. “Honestly, at the beginning we were like, ‘Wait… are they…hooking up.’ If it was that kind of relationship,” Kim says in the below preview for Addison’s episode, while Scott Disick chimes in, “That was the elephant in the room.”

Truly just watch the clip, but Addison clarifies “No! We’re not!” and then adds, “It’s just very weird that that’s what the impression was.”

So…Is Their Friendship Legit or a PR Stunt?

The question remains: Why are Kourtney and Addison friends, and could this all be a publicity stunt to promote their respective brands? I mean, on the one hand, it’s definitely true that these two have produced a lot of content together:

And it can’t be a coincidence that Addison’s arrival on Keeping Up with the Kardashians comes right as she’s promoting brand new music. Meanwhile, thanks to Addison, Kourtney isn’t a regular mom, she’s a COOL TIKTOK MOM:

take 5 @kourtneykardashian

But some conspiracy theorists are convinced that this goes beyond just cross-promoting Addison and Kourt’s brands—and that her debut on KUWTK is setting the stage for a new reality show that’ll replace Keeping Up with the Kardashians once the fam moves over to Hulu. Addison hasn’t confirmed anything, but she’s definitely leaned into the speculation on TikTok:

https://www.instagram.com/p/CArKvERHB_O/?utm_source=ig_embed&utm_campaign=loading

A post shared by First Ever Tiktok Shaderoom (@tiktokroom)

All that said, staging a mid-quarantine friendship to promote Poosh, make Addison even more famous, and lay the groundwork for a new show seems like a plot too tactical for even Kris Jenner’s brain. So for now, let’s just assume these two are legit BFFs and roll with it. That said, I refuse to let us go without acknowledging this flawless post:

https://www.instagram.com/p/CDWkb89BncF/?utm_source=ig_embed&utm_campaign=loading

A post shared by North West (@norisblackbook)

And also this one, k bye:

https://www.instagram.com/p/CCxHzxzBjIY/?utm_source=ig_embed&utm_campaign=loading

A post shared by North West (@norisblackbook)

You’re completely obsessed with the never-ending drama on Keeping Up with the Kardashians. So are we! Let’s overanalyze it together.

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