Mobile ad tech firm Pocketmath shuts down

Hi! Welcome to the Insider Advertising daily for January 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today's news: Mobile ad tech firm Pocketmath shuts down, shareholders seek to pressure Omnicom and Home Depot, and how the vaccine could boost pharmacies' business.

FILE PHOTO: A man talks on his iPhone at a mobile phone store in New DelhiThomson Reuters

An adtech company has quietly shut down after facing allegations of unpaid bills

  • I reported that Pocketmath, an adtech company that helped advertisers buy programmatic ads on publisher sites, has shut down after facing lawsuits over unpaid bills.
  • Cofounder and executive chairman Eric Tucker told me that Pocketmath had tried to get acquired but declined to discuss what happened to the company.
  • Adtech firms including Mediavine were alerted that Pocketmath may seek "clawbacks," or ask publishers to return money that they've already been paid.

Click here to read the full story.

Dominique Charriau/Getty Images

Shareholders call on big advertisers Omnicom and Home Depot to investigate whether Facebook, Google, and Twitter's ads fuel violence and hate speech

  • Patrick Coffee reports that shareholders in Omnicom and Home Depot are seeking investigations into whether ads on Facebook, Google, and Twitter fuel violence and hate speech.
  • Investors expect the issue to get traction in the wake of the January 6 attack on the US Capitol.
  • Nonprofit Open Mic is leading the efforts on behalf of The Nathan Cummings Foundation and Myra K. Young.

Click here to read the full story.

Registered nurse Nikki Galanakis, 28, is given the coronavirus disease (COVID-19) vaccine at Martin Luther King Jr. Community Hospital, in South Los Angeles, California, December 17, 2020.REUTERS/Lucy Nicholson

How pharmacies and retailers like Walmart, Kroger, and Rite Aid could benefit from the vaccination push

  • Pharmacies and retailers helping administer coronavirus vaccines could see a boost to their own businesses, reports Tanya Dua.
  • The vaccination effort is a chance for pharmacies show how they've been revamping their businesses as some big-box retailers make inroads into healthcare. 
  • The retailers' effort to push into advertising sales could also get a boost.

Click here to read the full story.

More stories we're reading:

  • How Silicon Valley banished Donald Trump in 48 hours (Business Insider)
  • Disney has lost at least 40 top execs since Bob Chapek became CEO. Insiders describe how he has remade the company's power structure. (Business Insider)
  • Some of Hollywood's biggest blockbusters are at risk of being delayed if the vaccine rollout doesn't pick up (Business Insider)
  • A top Aerie marketing exec reveals how the brand leveraged a viral TikTok video to sellout leggings and drive record traffic to its e-commerce site (Business Insider)
  • A wave of startups is betting that text messaging will surge as a way for influencers, media companies, and brands to reach fans — and make money (Business Insider)
  • Ford ads stress unity following Capitol riot (Auto News)
  • LeBron James leaving Coke, set to sign deal with Pepsi (Front Office Sports)

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