Amazon launches £140 8-inch version of its 'kid-proof' tablet

Amazon launches a new £140 Fire HD Kids Edition tablet with a ‘childproof’ case — and promises to replace it for FREE if it breaks

  • Fire HD 8 Kids Edition comes with impact-proof case and a two-year guarantee
  • The new £140 tablet comes bundled with kids content and parental controls
  • The tech giant has also announced 10th-gen updated Fire 8 HD range for 2020

Amazon has unveiled an £140 tablet dedicated for young users, complete with an ultra-robust ‘kid-proof’ case and a two-year ‘worry-free guarantee’.

The tech giant says the Fire HD 8 Kids Edition, part of the tech giant’s new generation of tablets, is specifically designed to protect against ‘drops and bumps’.

The surrounding carry case with adjustable stand, available in blue, pink or purple is designed to be a perfect fit in small hands, Amazon says.   

The shock-absorbing foam provides heavy duty protection around the tablet’s delicate corners and edges of the display, which the company says is ‘not a toy’. 

Not a toy: Fire HD 8 Kids Edition comes with kid-proof case, parental controls, two-year ‘worry-free’ guarantee and one year of Fire for Kids Unlimited with apps, games and videos

Amazon is promising to replace the Fire HD 8 Kids Edition for free in the event of accidents for up to two years after purchase.

The devices features an 8-inch display, 12 hours of battery life and a year of Amazon Fire for Kids – its kids subscription service complete with ebooks, films, TV shows, educational apps and games.

Amazon has also announced two other new tablets in its Fire HD 8 range ‘for the whole family’ – a new £90 Fire HD 8 and £110 Fire HD 8 Plus – as part of its 10th generation of Fire devices for 2020, available from next month.  

The kid-proof case in blue, purple or pink is designed to protect against drops and bumps with a perfect fit in small hands

‘The new Fire HD 8 tablets offer the features that everyone in the family wants – great content, more storage, longer battery life – at a price that is incredibly affordable,’ said Eric Saarnio, vice president at Amazon Devices EU.

‘The all-new Fire HD 8 Kids Edition is built from the ground up to offer the Fire for Kids content kids love and the parental controls parents trust, all wrapped in a colourful kid-proof case with a two-year worry-free guarantee.’

Amazon already offers its 7-inch and 10-inch versions of its Kids Edition tablets – the latter it describes as it largest and fastest ever tablet for kids. 

Parents can personalise screen time limits, set educational goals, filter age-appropriate content, and also manage web browsing and content usage based on their preferences

Amazon said the new 8-inch Kids Edition device is the same hardware as the other new two offerings, with a child-friendly case and a child-specific entertainment subscription bundled in.

The one-year subscription to Fire for Kids Unlimited – which is usually £3.99 a month or £1.99 for Prime members – gives kids access to thousands of popular apps, games, videos, books and audio books, including content from Disney, Nickelodeon and Sesame Street.

‘Over 20 million kids and their parents globally have enjoyed the award-winning Amazon Fire for Kids service and we’re excited to make it even better with new educational content that helps to keep kids learning and entertained,’ said Saarnio.

For £90, Fire HD 8 comes with 32GB of internal storage, up to 12 hours of battery life, and easier charging with USB-C

Fire HD 8 Kids Edition also comes with access to parental controls that ‘encourage learning before play’ by selecting what content children access.

Parents can manage the child’s settings, such as the ability to set daily goals, age filters and time limits on usage via its Parents Dashboard.

They can also use the dashboard to view daily activity reports and adjust the content settings from any web browser on mobile and desktop devices.

All three Fire HD 8 devices feature an 8-inch HD display, 32GB of internal storage, 12 hours of battery life and USB-C for reversible charging.

Fire HD 8 Plus tablet, which has the added benefits over the standard Fire HD 8 of 3GB of RAM, wireless charging and three months of Kindle Unlimited bundled in 

The range has faster performance, 32GB of internal storage, up to 12 hours of battery life, and easier charging with USB-C.  

The £90 version comes with 30 per cent faster performance with 2GB RAM and two times the storage via microSD. 

For £20 extra, the Fire HD 8 Plus packs 50 per cent more RAM, wireless charging and three months of Kindle Unlimited included.  

‘With access to millions of movies, TV shows, books, songs, magazines, Alexa, and more, Fire HD 8 and Fire HD 8 Plus are the perfect tablets for entertainment, Amazon said. 

Pre-orders for the new range have begun and the devices will begin shipping on June 3.


The all-new Fire HD 8 includes: 

– Display – 8” 1280 x 800 high definition display with over one million pixels.

– New faster processor – 30 per cent faster with a 2.0 GHz quad-core processor and 2GB RAM to easily multi-task when watching movies, playing games and browsing the web. 

– More storage – Options for 32GB or 64GB of internal storage and support for up to 1TB of expandable storage via microSD. Also comes with free unlimited cloud storage for all Amazon content and photos taken with Fire tablets.

– New longer battery life – Up to 12 hours of mixed-use battery life for browsing the web, watching videos, listening to music. 

– Charging – USB-C for easy charging in less than 5 hours.

– Game Mode – Gaming experience that lets users ‘focus on your game without interference from notifications’.

– Content – Access to millions of movies, TV shows, songs, Kindle eBooks, magazines, apps, and games. Watch downloaded videos anywhere with Prime Video, Disney+, or Netflix subscriptions.  

For £20 more, the new Fire HD 8 Plus adds:

– Fast and responsive performance – With 3 GB RAM, 50% more RAM than the Fire HD 8, and a 2.0GHz quad-core processor.

– Wireless charging – When bundled with a compatible wireless charging dock, transition Fire HD 8 Plus to a ‘countertop smart display’ with hands-free Alexa access in Show Mode.

– Faster in-box adapter – Includes a 9W in-box adapter that charges the tablet in less than four hours.

– Three months of Kindle Unlimited – As an introductory offer, Fire HD 8 Plus customers get three months of Kindle Unlimited included with their tablet purchase. After three months, the Kindle Unlimited membership renews at the regular price of just £7.99 per month. 

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