Channel 4, Lloyds Bank Set Black in Business TV Advertising Initiative Global Bulletin
U.K. public service broadcaster Channel 4 and Lloyds Bank have revealed Black in Business, an initiative to help boost up to five Black-owned businesses with TV advertising airtime worth £100,000 ($123,400) each. The business owners will also have a bespoke TV commercial made for them and six months of tailored marketing and business support from Channel 4, Lloyds Bank and social enterprise DOES.
The initiative is designed to support to small businesses that are new to TV advertising and comes after research commissioned by Channel 4’s commercial arm, 4Sales, earlier this year revealed that Black entrepreneurs face more obstacles setting up and running their businesses than their white counterparts. It is part of Channel 4’s Black to Front legacy, an ongoing commitment to improve Black representation on-screen and more widely in the TV industry.
A further five shortlisted businesses will receive the Rising Star grant, worth £3,000, provided by Lloyds and Jamii: an online discovery platform for Black creators and makers, and a one-to-one consultation session to support their business goals.
The Eurovision Song Contest, organised by the European Broadcasting Union, reached 162 million people over the three live shows across 38 public service media markets, the BBC has revealed. The viewing share of the grand final on May 13 was 40.9% and was more than double the broadcast channels average (17.4%). Host country the U.K. delivered their largest Eurovision audience on record, with an average of 9.9 million viewers watching the grand final on BBC One, up 12% on 2022, with a 63% share of viewers.
Winning country Sweden delivered an average audience of 2.3 million viewers, accounting for 82.3% of all TV viewers in the country. Last year’s winning country, Ukraine, delivered a viewing share of 19.7%. In 13 out of 39 markets Eurovision claimed over 50% of the viewing share, led by Iceland with 98.7% and followed closely by other Nordic markets (Norway 87.8%, Finland 85.6%, and Sweden 82.3%).
Some 7.6 million people watched the grand final live on YouTube with over 3.2 million live views of the semi-finals. On TikTok, Eurovision’s official entertainment partner, the three live shows were viewed 4.8 million times.
Among 15–24-year-olds, the viewing share of the grand final was 53.5%, four times higher than the broadcast channels average (13.8%).
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