No Time To Die is not out in cinemas yet, but it’s already broken a few franchise records. It’s set to be the longest film in Bond history, and it’s also the first to change composers in post-production. Now, the theme song by Billie Eilish has broken a record of its own, having the best first week debut of any song in the series’ history.
According to MI6 HQ, the film’s title track had the biggest first week ever for a Bond song in the UK. The track sold 90,000 copies, which is particularly impressive considering how prolific streaming is in 2020. The track has also been streamed 10.6 million times, and has been the biggest single of the year so far.
The record was previously held by Adele, whose track Skyfall sold 84,000 copies in its first week. It went on to stay in the top 100 sales charts for 32 weeks. It remains to be seen, of course, if No Time To Die can do the same.
Eilish saw an unfinished cut of the movie before composing her song. Parts of it are based on plot elements she saw in the cut.
The film that carries Billie Eilish’s track will release in cinemas on April 8, 2020. It’s directed by Cary Joji Fukunaga, whose previous film was Beasts of No Nation.
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