PIERS Morgan had a dig at Holly Willoughby today as he complained she "didn't even bother" going to collect her TRIC award.
The Good Morning Britain presenter feared he'd "always be the bridesmaid and never the bride" as he spent yet another awards do watching his This Morning colleagues win.
Piers moaned on GMB: "We won absolutely the square root of eff all."
He sarcastically added: "What was pleasing was that Holly Willoughby won again for This Morning, and she didn’t even bother going. Doesn’t even bother going anymore."
The event was hosted by Lorraine Kelly at The Grosvenor Hotel in London.
It showcases the best in TV and radio and helps raise money for charity at the same time.
GMB was nominated for the best daytime programme – but This Morning took home the win instead.
Piers, 54, also took aim at TV personality award-winners Ant and Dec who didn't show up to the awards do either.
"Well done This Morning, big surprise" Piers added.
"And Ant and Dec won which was a hugely over… I’ve been waiting a long time for those two to get their due recognition in this country and well done to Ant and Dec.
"They couldn’t be bothered to go either.
"Here’s the thing, award ceremonies, we’ll turn up. Alright?
"We’ll show up, we’ll do your red carpets, we’ll give you publicity."
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