Steven Gerrard’s influencer daughter is making a small fortune via Instagram after landing at least 10 deals with different lifestyle brands
- Lilly-Ella is the oldest daughter of the famous footballer at 18 years old
- She has signed lucrative deals with brands including Boohoo and No Bra Chic
- The influencer lives a party lifestyle and spends time in London and Liverpool
As one of the most celebrated footballers of his generation, Steven Gerrard amassed a fortune of more than £60 million – setting an example that appears to have rubbed off on his daughter, Lilly-Ella.
The 18-year-old is already one of the country’s most sought-after social-media influencers, earning tens of thousands of pounds thanks to the dedication of her 175,000 Instagram followers and her famous surname.
The eldest child of Liverpool legend Gerrard has at least ten deals with lifestyle brands, including the fast-fashion firm Boohoo.
She has also been signed up by Funky Phone, a Merseyside supplier of handmade phone cases, activewear range Ari, clothing brand Rebellious Fashion, sustainable gymwear Flo Fitness, White Tiger Clothing, tracksuit brand No Bra Chic and pyjama-maker The Sleepover Club.
Lilly-Ella has deals with at least 10 lifestyle brands, as well as receiving gifts from many other companies
The aspiring star, who bears a striking resemblance to her 39-year-old mother Alex, a former beautician, also receives gifts from other companies, such as organic oil company Raw Botanicals, skincare range Milkshake and wallet firm Si Si’s.
One industry insider said: ‘Lilly is the person so many brands are going to to plug their products. She has lots of followers, but more importantly the right ones – young, trendy people who are happy to spend.
‘The offers seem to be coming in fast and each one will be worth thousands of pounds. At this rate she will be making a lot of money. Being the daughter of a top footballer has its advantages.’
Miss Gerrard appears to revel in a party lifestyle. She regularly travels from her Liverpool home to London to dine at exclusive restaurants and shop at designer stores.
She and her family are on holiday in California, where her father, 42 – now manager of Aston Villa – once played for LA Galaxy. She has two sisters, Lexie, 16, and Lourdes, ten, and a brother, Lio, five.
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